Apple Q2: Smartphone Sales Decline As Global Smartphone Market Grows (AAPL)


Apple Store At Catalonia Square (Plaza Catalunya) in Barcelona in a neoclassic architecture building


Investment thesis

Global tech market demand continued to recover. In Q2 2024, Apple Inc. (NASDAQ:AAPL) sold 48.7 million smartphones (-16% YoY), while the total smartphone market grew by 10% YoY to 296 million units. Apple’s share of the smartphone market decreased to 16%, down

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